IKEA Kåma Sutra
THE ART OF LOVING YOUR BEDROOM
When IKEA tasked us to promote a ‘not-so-sexy’ list of bedroom layouts and furniture pieces from their new catalog, we decided to get playful and created The IKEA Kåma Sutra—an illustrated book to inspire you in the bedroom.
Agency: Ogilvy NY
Director: Daniel Iglesias Jr
Illustrator: Dave Homer
The IKEA Kåma Sutra is the ultimate guide to bedroom satisfaction. After many decades studying the intricacies of life at home, IKEA is proud to share its knowledge with the world in this illustrated book, made to help you master the art of loving your bedroom. Visit IKEA-USA.com/Kamasutra to explore more bedroom positions.
Each illustration on the book nodded to an original Kama Sutra position while highlighting the product benefits for that collection.
We spiced things up for influencers too by sharing a deck of cards that featured all of our positions for them to try in the bedroom.