
Don Julio 194구
What’s better than 1942?
194구
Korean DJ Peggy Gou met Don Julio 1942 in a limited edition bottle 194구 (“Gou”, as in Peggy Gou) that lives up to the global hype. From streets to screens, the 194구 mark popped up in unexpected places—mixing old-school media with insider drops where Peggy’s fans live. It’s so so Goud.
Agency: Gale NY
Role: Bilingual Creative
Director of Online Video: Nabil
Photographer: Hong
This limited edition bottle fuses the iconic silhouette and coveted tequila of 1942 with the bold visual world of Korean DJ and global icon Peggy Gou.
“I am honored to be the collaborator for this exclusive limited edition Don Julio 1942 design - or as I like to call it - 194구.”
194… who?! Teasers and clues dropped across several cities.
-First Stop: EDC Mexico City-
-Second Stop: Miami, LA, NYC
Celebrities were spotted wearing 194Gou merch.
Winnie Harlow

Nigel Sylvester

Miles Chamley-Watson

Evan Mock
The Peggy Gou x Don Julio world tour began.

