Freelance Creative Director

Freelance Creative Director

Target Holiday 2019

THINKING OF YOU

No matter if you’re a tinsel tamer or a tradition twister, Target thinks of you and the many uniquely personal ways you celebrate and make the holidays meaningful.

The result: a series of holiday stories that showcase Target’s elevated style and cross category assortment through anthemic pieces and promotional spots.

Each spot features Sam Smith’s cover of “I Feel Love” by Donna Summer in English, and Danna Paola’s “Siento Amor” for the Latino Audience.

Agency: Mother NY
Director: Dave Meyers
Director Promo & Services: Lacey

“Holiday is a beast.”

— Clients, days before briefing

The campaign extended to the Latino audience.

Screen Shot 2019-10-30 at 11.13.26 AM.png

Screen Shot 2019-10-30 at 11.10.06 AM.png

Screen Shot 2019-11-01 at 11.23.43 AM.png

Screen Shot 2019-11-01 at 11.36.14 AM.png

Screen Shot 2019-11-01 at 11.41.13 AM.png

Screen Shot 2019-11-01 at 11.40.05 AM.png

Screen Shot 2019-10-30 at 11.13.26 AM.png

Screen Shot 2019-10-30 at 11.10.06 AM.png

Screen Shot 2019-11-01 at 11.23.43 AM.png

Screen Shot 2019-11-01 at 11.36.14 AM.png

Screen Shot 2019-11-01 at 11.41.13 AM.png

Screen Shot 2019-11-01 at 11.40.05 AM.png

Short Form Videos

In numbers:

50 tv spots
32 unique sets
140 cast members + 15 dogs
13 shoot days + 58 days in market

Promo & Services

¡Hablemos!